Anything I write that has to do with writing will be in From Pico's Pen, my author's blog. Everything that doesn't fit any of the sites I write on will be here. This is my practice. I could have kept it private and farmed out the good stuff but I found my readers like too much of it to do that. It isn't a diary because there are things I keep to myself but you can learn a great deal about me from the randomness you will find here.

Wednesday, 4 March 2015

Advertising Going Forward

Since yesterday I've had a chance to clear my head concerning my advertiser disappointment. It is a setback but not really a disaster. To date that was nothing more than potential because I hadn't gotten any sales through them yet anyway. I'm still learning and the lessons learned will make my efforts better in the future.

I will likely sign up to be an Amazon affiliate again in the future. I learned how to work with their ads and their system. Future efforts will take a lot less effort than the first time around. There are some prerequisites on my end though. First we have to get our Internet provider to give us a stable connection. This winter has been horrible and right now there is obviously something wrong with it again. I can barely do anything online. I am hoping that I won't have too much difficulty posting this and posting links on social media. I'm not sure how long it will take for them to make repairs. I'm not optimistic from past history. Once that's fixed I still have to have a block of time where I can reset everything up within a couple of days. I want my full 180 day second shot.

One thing that disappoints me with Amazon is that I can only serve Canadian readers. That is slightly less than twenty percent of my readership. More than half my readers are in the USA. I get a significant amount of traffic from the UK as well. It'd be nice to have something that is useful to those readers. Besides that I get traffic from all over the world and sometimes they do respond to ads. I've earned a few pennies from readers as far away as Japan and Argentina. I wish Amazon would set things up so that I could earn from everyone's legitimate interest.

If my traffic remains stable I should continue to make five bucks per month through another advertiser. I will do a little optimizing to see if those will perform better. Apparently I haven't got them in ideal spots. Not too worried about it at this point. That's five bucks per month I wasn't earning last month. Continued growth would mean an increase there as well.

My big hope is to find an affiliate program for bike parts that would enhance Pico's Cycling first and foremost. I struck out with Bike Nashbar in the USA which really disappointed me. They would be almost ideal. I also struck out with Black Dog Bikes in the UK. Well maybe I struck out or maybe they just ignored me. They didn't respond to my effort to sign up. At any rate the quest continues.

The picture above reminds me of warmer weather. Moncton announced in the paper recently that the snow accumulation this winter is a record 147 cm. The old record was 109 cm in 2011. More than 400 cm have fallen which is double the normal winter snowfall.